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The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

The future of advertising : new media, new clients, new consumers in the post-television age /

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Attention! : how to interrupt, yell, whisper, and touch consumers

Sacharin, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html

Format:

Books

Publication Date

2001

Excerpt:

Attention! : how to interrupt, yell, whisper, and touch consumers / Sacharin, Ken.

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Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

African retail market focusing on Zara and Woolworths : why does the South African middle class consumer

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The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Peterson, Tshepo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Consumer satisfaction -- South Africa.

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Measuring consumer attitude towards Lays Stax

Skikne, Adam.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Measuring consumer attitude towards Lays Stax / Skikne, Adam.

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Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

around the globe to help show the wide range and diversity of brands and consumers today. These include

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Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

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Consumer Behaviour 5th

Roberts-Lombard, Mornay

Format:

Books

Publication Date

2022

Excerpt:

Consumer Behaviour 5th Roberts-Lombard, Mornay

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Digital marketing

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices

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10.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

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11.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Consumer satisfaction.

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12.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

The social media environment -- Social consumers -- Network structure and group influences in

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