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1. 
Cover image for AdValue : twenty ways advertising works for business
AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
2. 
Cover image for Customer behavior : consumer behavior & beyond
Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
3. 
Cover image for Brand spirit : how cause related marketing builds brands
Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format: 
Books
Publication Date 
1999
Excerpt: 
, increase customer loyalty, build sales, create press coverage and more."
Available: Copies:
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