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Guts! : companies that blow the door off business-as-usual

Freiberg, Kevin, 1958-

Format:

Books

Publication Date

2005

Excerpt:

In this book, the Freibergs look at twenty-five businesses and introduce the chief executives who

Available: Copies:

Inner drives : how to write and create characters using the eight classic centers of motivation

Smith, Pamela Jaye, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004025917.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0716/2004025917-d.html

Format:

Books

Publication Date

2005

Excerpt:

writers, directors, designers, development executives, and actors build on their existing skills to gain a

Available: Copies:

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

"Marketing to Moviegoers will be an invaluable resource for film marketing executives who need to

Available: Copies:

United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html

Format:

Books

Publication Date

2003

Excerpt:

-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur

Available: Copies:

Uncommon practice : people who deliver a great brand experience

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

the weekend or awards Tiffany stars? Through a series of interviews with key executives, Uncommon

Available: Copies:

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

theoretical and technical background. Marketing managers and business executives developing marketing and e

Available: Copies:

Jack : what I've learned leading a great company and great people

Welch, Jack, 1935-

Format:

Books

Publication Date

2001

Excerpt:

Chief executive officers -- United States -- Biography.

Available: Copies:

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

provides guidance for executives and managers looking to understand the value of innovation."--Jacket.

Available: Copies:

Strategy pure and simple II : how winning companies dominate their competitors

Robert, Michel, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html

Format:

Books

Publication Date

1998

Excerpt:

Chief executive officers -- United States -- Interviews.

Available: Copies:

10.

Winning with the P & G 99 : 99 principles and practices of Proctor & Gamble's success

Decker, Charles L.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/99168701-b.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99168701.html

Format:

Books

Publication Date

1998

Excerpt:

Executives.

Available: Copies:

11.

What it really takes to be world class

Sunter, Clem, 1944-

Format:

Books

Publication Date

1997

Excerpt:

Executive ability.

Available: Copies:

12.

Training games for the learning organization

Kirk, James J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96078073.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96078073.html

Format:

Books

Publication Date

1997

Excerpt:

Executives -- Training of -- Handbooks, manuals, etc.

Available: Copies:

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