71 Results Found Subscribe to search results
000000000000IIE
Print
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
Available: Copies:
by 
Hamel, Gary.
Format: 
Books
Publication Date 
2002
Excerpt: 
Leading the revolution : how to thrive in turbulent times by making innovation a way of life /
Available: Copies:
by 
Grulke, Wolfgang.
Format: 
Books
Publication Date 
2001
Excerpt: 
Lessons in radical innovation : South Africans leading the world / Grulke, Wolfgang.
Available: Copies:
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
This popular textbook introduces students to contemporary brand management and innovation with a
Available: Copies:
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing -- Technological innovations.
Available: Copies:
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Technological innovations -- Management.
Available: Copies:
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
and innovation.
Available: Copies:
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
and the management of innovation -- Competitive advantage in mature industries -- Vertical integration
Available: Copies:
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
's position -- 7. Extending the brand, partnering, and managing brand portfolios -- 8. Brand innovation
Available: Copies:
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People
Available: Copies:
Limit Search Results
Access Level
Author
Language
Subject
Item Available