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13. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
The nuts 'n bolts of media planning : a comprehensive industry guide / Belter, Luisa.
Available: Copies:
14. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
15. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
Available: Copies:
16. 
Cover image for The mind of a fox : scenario planning in action
The mind of a fox : scenario planning in action
by 
Ilbury, Chantell.
Format: 
Books
Publication Date 
2001
Excerpt: 
The mind of a fox : scenario planning in action / Ilbury, Chantell.
Available: Copies:
17. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
Available: Copies:
18. 
Cover image for The rise and fall of strategic planning : reconceiving roles for planning, plans, planners
The rise and fall of strategic planning : reconceiving roles for planning, plans, planners
by 
Mintzberg, Henry.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/93027323-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/93027323-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht014956147.pdf
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/93027323.html
Publisher description http://catdir.loc.gov/catdir/description/simon032/93027323.html
Format: 
Books
Publication Date 
1994
Excerpt: 
The rise and fall of strategic planning : reconceiving roles for planning, plans, planners /
Available: Copies:
19. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, J. G. (Jacobus Gideon)
Format: 
Books
Publication Date 
2025
Excerpt: 
-- Planning a research proposal -- Writing winning grant proposals -- Introducing qualitative research
Available: Copies:
20. 
Cover image for Strategic management : towards sustainable strategies in Southern Africa
Strategic management : towards sustainable strategies in Southern Africa
Strategic management : towards sustainable strategies in Southern Africa
by 
Louw, Lynette, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Strategic planning.
Available: Copies:
21. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
evidence -- Marketing planning, implementation and control -- Marketing metrics-- International marketing
Available: Copies:
22. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry Verfasser. (DE-588)170799492
Format: 
Books
Publication Date 
2023
Excerpt: 
What is IMC-- Managing IMC-- Barriers of effective IMC-- Indentifying IMC-- IMC strategic planning
Available: Copies:
23. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability
Available: Copies:
24. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for
Available: Copies:
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Advertising Media Association of South Africa.
(4)
Brevis, Tersia, 1967-
(4)
Cant, M. C. (Michael Colin), 1957- editor.
(4)
Belter, Luisa.
(3)
Kotler, Philip.
(3)
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(13)
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(11)
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