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13. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2007
Excerpt: 
International Business -- Entry Strategy and Strategic Alliances Cases Toyota {u2013} The Rise of a Global
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14. 
Cover image for Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies
Available: Copies:
16. 
Cover image for Strategic thinking in tactical times
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
the topics of strategy development and execution in this new business climate into three intermixed
Available: Copies:
17. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
18. 
Cover image for Marketing management : knowledge and skills
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing Mix. Product Strategy. New Product Planning and Development. Integrated Marketing Communications
Available: Copies:
19. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
management and new-product development -- Place and development of channel systems -- Logistics and
Available: Copies:
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