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13. 
Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa
by 
Malan, Philippus.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
What are we really buying, product or experience? : an exploration of sensory marketing tactics
Available: Copies:
14. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
The elements of user experience : user-centered design for the Web and beyond / Garrett, Jesse
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15. 
Cover image for Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
Joël Desgrippes and Marc Gobé on the emotional brand experience
by 
Desgrippes, Joël.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Joël Desgrippes and Marc Gobé on the emotional brand experience / Desgrippes, Joël.
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16. 
Cover image for Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Experience the message : how experiential marketing is changing the brand world / Lenderman, Max.
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17. 
Cover image for Memories, realities and dreams : aspects of the South African Jewish experience
Memories, realities and dreams : aspects of the South African Jewish experience
Memories, realities and dreams : aspects of the South African Jewish experience
by 
Shain, Milton.
Format: 
Books
Publication Date 
2000
Excerpt: 
Memories, realities and dreams : aspects of the South African Jewish experience / Shain, Milton.
Available: Copies:
19. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
experience as award-winning experts in creative advertising, this new edition offers real-world insights on
Available: Copies:
20. 
Cover image for Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
Brand storytelling : put customers at the heart of your brand story
by 
Rodriguez, Miri, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
storytelling: when to use your secret weapon -- Immersive storytelling: exploring the story experience -- Your
Available: Copies:
21. 
Cover image for Target C# : simple hands-on programming with Visual Studio 2022
Target C# : simple hands-on programming with Visual Studio 2022
by 
Byrne, Gerard, author.
SpringerLink https://doi.org/10.1007/978-1-4842-8619-7
https://public.ebookcentral.proquest.com/choice/PublicFullRecord.aspx?p=7119893
O'Reilly Media https://www.oreilly.com/library/view/-/9781484286197/
Image https://www.oreilly.com/covers/urn:orm:book:9781484286197/
https://www.vlebooks.com/vleweb/product/openreader?id=none&isbn=9781484286197
Format: 
Electronic Resources
Publication Date 
2022
Excerpt: 
readers of all levels and experience Uses a mix of "theory" and practical information that is designed to
Available: Copies:
22. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
Available: Copies:
23. 
Cover image for What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
What UX is really about : introducing a mindset for great experiences
by 
Hodent, Celia, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
What UX is really about : introducing a mindset for great experiences / Hodent, Celia, author.
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24. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
: making a personalized sense-and-respond experience -- Augmented marketing : delivering tech
Available: Copies:
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