The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

Does the colour of the beer bottle influence South African consumers' perception of the brand?

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

The impact of technology on branding

Leveraging thought leadership through social media to build brand equity for fitness brands

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women