26 Results Found
000000000000IIE
by
Elliott, Richard H., author.
Format:
Books
Publication Date
2018
Excerpt:
strategies they employ to compete for consumer loyalty.Written by international experts in the field, the
2.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
3.
by
Parumasur, Sanjana Brijball, editor.
Format:
Books
Publication Date
2014
Excerpt:
. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty
by
Choi, Tsan-Ming, editor.
Format:
Books
Publication Date
2014
Excerpt:
communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions
5.
by
Schaefer, Mark W.
Format:
Books
Publication Date
2014
Excerpt:
need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty
by
Fraser, Matthew, 1958-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html
Format:
Books
Publication Date
2008
Excerpt:
-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2006
Excerpt:
buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value
8.
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8
by
Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format:
Books
Publication Date
2005
Excerpt:
offers increased customer loyalty, competitive advantage & profitability.
10.
by
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format:
Books
Publication Date
2005
Excerpt:
; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most
by
Atkin, Douglas.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html
Format:
Books
Publication Date
2004
Excerpt:
Customer loyalty.
12.
by
Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format:
Books
Publication Date
2004
Excerpt:
have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation
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