This fully updated edition maintains Drury's trademark accessible writing style and is illustrated

-independent approach to programming with a distinctive emphasis on modern conventions. Noted for its clear writing

development and design -- Writing for digital -- Engage -- Customer relationship management -- Serperture

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications

Management -- 8. Legal Research and writing opinions -- 9.Drafting letters -- 10. Drafting pleadings, notices

-- Realizing speaker goals -- Group times.Section Five. Writing and reading: natural companions - Print : early

quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography

as a teaching strategy -- Using case study as a teaching strategy -- Using writing as a teaching

-- Using writing as a teaching strategy -- Assessment principles.

research project: Research design -- 7. Ethics in business research -- 8. Writing up research -- Part Three

-- Writing summaries and essays -- How to approach a case study -- Referencing -- The elements of readability