Marketing in the age of Google : your online strategy IS your business strategy / Fox, Vanessa

Planet Google : how one company is transforming our lives / Stross, Randall E.

Google+ marketing for dummies / Stay, Jesse.

now in its fully updated fourth edition. This latest edition introduces the new version of Google

, Exploration of Google critique and algorithmic auditing, Examination of YouTube's content removal politics and

favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more

responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and

-- The power and political economy of social media -- Google: good or evil search engine? -- Facebook and

Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks

expanded coverage including TensorFlow's Data API, Eager Execution, Estimators API, deploying on Google

voucher -- Search Engine Optimisation (SEO) -- Google vouchers -- Search advertising -- AdDynamo voucher

shift -- Main topics -- Learning outcomes -- Case study: Google's journey towards CSR -- Introduction