Brand building in the NPO sector : to build or not to build?

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Brand building in the poultry industry alchemy research project

Building strong brands through Action Research : a case study of the Humphry Baby brand

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Building powerful South African brands through sensory branding

Brand space : exploring physical space for brand-building : an informed perspective

Key success factors in building an independent fashion brand : a Cape Town perspective

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience