Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

The evolution of black branding and the death of brand loyalty

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

My little pony : brand loyalty through brand heritage and evolution

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

The relationship between loyalty programmes and the customer perception of the brand

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

A brief history of the development, production and distribution of silk and its subsequent link to royalty