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13.

Design matters : a brand, its personality and the workspace

Design matters : a brand, its personality and the workspace

by

Gibson-Van Der Walt, Kim

Format:

Manuscript

Publication Date

2020

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

14.

Cover image for Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

by

Burnett, Michael

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

15.

Cover image for The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

The evolution of Old Spice in a new media environment

by

Belling, Cameron

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

16.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

17.

Cover image for The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

18.

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

by

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

19.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

20.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

by

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

21.

Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

22.

Cover image for An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

by

Van der Merwe, Natalie

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

23.

Cover image for Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

by

Mzimba, Lungiswa.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

24.

Analysing how the EFF have built their brand in the last 4 years

Analysing how the EFF have built their brand in the last 4 years

by

Kganyago, Kgabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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(12)

Independent Institute of Education. Vega School.

(2)

(2)

Abrahamse, Kaylie.

(1)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Arvanaitis, Daleah.

(1)

Aucamp, Jacques.

(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

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(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Bester, Karle Marcell.

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Bhoola, Chetna.

(1)

(1)

Biesenbach, Rinette.

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Billing, Cameron.

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Bleazard, Michelle.

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Bugaari, Erika Butetsi.

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Burger, Wouter.

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Burnett, Michael

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Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

Coetsee Christiaan.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Reuk, Chanel.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

Devenish, Christine.

(1)

(1)

Di Bartolo, Marianna

(1)

Dickens, Brooke.

(1)

Du Plessis, I. H.

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Natasha.

(1)

Gaffoor, Shaakir.

(1)

Gape, Kenaleone.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Geldenhuys, Michelle.

(1)

Gibson-Van Der Walt, Kim

(1)

Gilburt, Grace.

(1)

Giuricich, Gabriella.

(1)

Glowacki, Matthew.

(1)

(1)

(1)

Gounder, Bhavna.

(1)

(1)

Govender, Levania.

(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Grobler, Huibri.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hatch, Brittany.

(1)

Henderson, Kent Blake.

(1)

Heyn, Charlotte.

(1)

(1)

(1)

Houghton, Tamarind.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

(1)

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Japhet, Antoinette.

(1)

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

(1)

Joubert, Nelia.

(1)

Kalavadakken, Jetto.

(1)

Keefer, Amelia.

(1)

Kganyago, Kgabo.

(1)

King, Tayla Ann.

(1)

Klayton, Angela.

(1)

Koch, Terrence.

(1)

Kok, Brittney Tara.

(1)

(1)

Komar, Caroline.

(1)

(1)

Kunene, Siyanda.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

Lehobye, Thabang.

(1)

Lekota, Motlalepusho.

(1)

(1)

Lombard, Leanne.

(1)

(1)

Mabalane, Dennis K.

(1)

Mabasha, Phumzile.

(1)

Macildowie, Kate.

(1)

(1)

Madisakwane, Katlego.

(1)

Mahlangu, Beth.

(1)

Mahlangu, Thulani.

(1)

Mamogobo, Lucia.

(1)

Mantshontsho, Mzukona Mzimasi.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marais, Liezel.

(1)

Markram, Janine.

(1)

Marks, Vanessa.

(1)

(1)

Mashiane, Lebogang.

(1)

Mashori, Letlhogonolo.

(1)

Matlare, Itumeleng.

(1)

Matsena, Vanessa.

(1)

Matsolo, Sibongiseni.

(1)

Mautjana, Sarah.

(1)

(1)

Mdluli, Mbali Sharon.

(1)

Meadon, Darius.

(1)

(1)

(1)

(1)

Midgley, Michael

(1)

Mitchell, Shane Darryn.

(1)

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mogashane, Masego.

(1)

Mokibe, Sharon Duduetsang.

(1)

Mokoena, Lebogang.

(1)

Molwantwa, Ofentse Sandra.

(1)

Moskovits, Shari G.

(1)

Mostert, Marike.

(1)

Motaung, Ofentse.

(1)

Motaung, Thato.

(1)

(1)

Muchnick,Talya.

(1)

Mushwana, Shavana.

(1)

(1)

Mutezo, Tendai V.

(1)

Mwamwetta, Monna.

(1)

Myers, Brady Hudson.

(1)

Mzimba, Lungiswa.

(1)

Naidoo, Mishka.

(1)

Ndlovu, Bheki Shadrack.

(1)

Neil, Hannah Jade.

(1)

Neuhoff Wessel, J. W.

(1)

Neumann, Kerryn.

(1)

(1)

Nkosi, Mbalenhle.

(1)

Nomandla, Mzwandile.

(1)

Nombanga, Thobile.

(1)

Nxumalo, Bongiwe Samukelisiwe.

(1)

Nzimande, Nokwanda.

(1)

Odendaal, Jeanne.

(1)

Oldbury, Liesel.

(1)

Olmesdahl, Christel.

(1)

Orton, Lesley John

(1)

Oudshoorn, Nomathamsanqa.

(1)

Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(278)

Library

Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Brand building -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Leadership

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand perception -- Research -- South Africa

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

City Brand Building

(1)

Consumer behavior.

(1)

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

(1)

(1)

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Workspace design

(1)

Youth market -- Research -- South Africa

(1)

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