competition and what strategies they devise in order to build brand value and customer relationships in the

Project management : achieving competitive advantage / Pinto, Jeffrey K., author.

Strategic marketing : theory and application for competitive advantage / Venter, Peet, 1964-

Marketing strategy and competitive positioning / Hooley, Graham J., author.

increasing relevance of anti-competitive market regulation, and the text now offers a succinct explanation of

-- Production -- Costs -- Firm organization and market structure -- Competitive firms and markets -- Monopoly

, increased competition and the blurring of traditional boundaries between financial institutions and

approaches -- Public goods and externalities -- Imperfect competition -- Equity and social welfare -- Public

-- Perfect competition -- Monopoly -- Monopolistic competition and oligopoly -- pt. 5. Market failure and

visions of an emerging international order. Model 1: A world of geo-economic competition -- Model 2: A

-- Unlawful competition -- Product liability -- Breach of a statutory duty -- Public authorities

-- Monopolistic competition and oligopoly -- Game theory and competitive strategy -- Market for factor inputs