micro enterprises (SMMes) in perspective -- The identification of feasible business ideas -- The

Bitzer's Rhetorical Situation -- Burke's Theory of Identification -- Fisher's Narrative Paradigm

identification -- Risk evaluation -- Operational risk management -- Risk response: risk control -- Risk financing

-- Helmet match -- Huge hero sandwich -- Section I: Identification card -- Indian bread -- Isometric

melancholia of gender -- Gender complexity and the limits of identification -- Reformulating prohibition as

identification -- Design specifications -- controlling the process -- Creativity and innovation -- Learning from

-- Defect classification and analysis -- Risk identification for quantifiable quality improvement

-- Suggested activities -- Chapter review -- 7. Communicable and acute illness : identification and management