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13.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

laws of marketing -- Measuring how marketing really works -- Tracking trends and forecasting futures

Available: Copies:

14.

The sport business future

Smith, Aaron, 1972-

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004044507.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015016229&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004044507.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2004044507.html

Format:

Books

Publication Date

2004

Excerpt:

Sports administration -- Forecasting.

Available: Copies:

15.

Operations management : strategy and analysis

Krajewski, Lee J.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Electronic Resources

Publication Date

2002

Excerpt:

. Layout -- Part 5. Operating decisions -- 11. Supply-chain management -- 12. Forecasting -- 13. Inventory

Available: Copies:

16.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in

Available: Copies:

17.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

Available: Copies:

18.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation

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19.

Case studies in finance : managing for corporate value creation

Bruner, Robert F., 1949-

Table of contents http://catdir.loc.gov/catdir/toc/mh022/98023633.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/98023633.html

Format:

Books

Publication Date

1999

Excerpt:

pt. 1. Setting some themes -- pt. 2. Financial analysis and forecasting -- pt. 3. Estimating the

Available: Copies:

20.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing

Available: Copies:

21.

Sales management : an operational approach

Abratt, Russell.

Format:

Books

Publication Date

1989

Excerpt:

Marketing and sales management -- Forecasting and budgeting techniques for sales managers

Available: Copies:

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