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14. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
16. 
Cover image for Microsoft® Windows server 2008 security resource kit
by 
Johansson, Jesper M.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Implementing active directory certificate services. Common security scenarios: Securing server roles -- Patch
Available: Copies:
18. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
Available: Copies:
19. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
20. 
Cover image for Personal selling
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Objections -- Closing the sale -- Follow-up -- Ethics in selling -- Selling of services -- Personal selling
Available: Copies:
21. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
: building the right relationships with the right customers -- Product, services, and branding strategies
Available: Copies:
22. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
Available: Copies:
23. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Improving decisions with marketing information -- Elements of product planning for goods and services
Available: Copies:
24. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
Available: Copies:
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