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13.
Campaign strategies and message design : a practitioner's guide from start to finish
by
Moffitt, Mary Anne, 1944-
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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1999
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Mass media -- Social aspects.
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