Pt. III. People: the key to project success. 10. The Project Manager -- 11. The Project Team -- 12

Modern day organisations are more dependent on communication to achieve success than ever before

-and inter-organizational connections; 1.3. Information, information systems and ICT:an aid to the success of

Effective Customer Rewards Program -- 10 "I Brake for Testing": Measuring Success and Tweaking Your Program

brand -- Managing brand portfolios -- Managing brands for success over time -- Managing a brand across

) -- Case study: London Ambulance Service-from failure to success -- Conclusion -- Key learning points

environment, and all elements of success: technology, processes, and people. This edition adds detailed new