choices in managing total compensation. The total compensation model introduced in chapter one serves as

Transport economic theory / Jara-Diaz, Sergio.

advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand

; Keynesian macroeconomic model ; Inflation ; Unemployment and the Phillips curve ; Economic growth and

Motivation -- Goal-Setting Theory -- Reinforcement Theory -- Expectancy Theory of Motivation -- Equity Theory

nature of advertising ; The relevance accessibility model of advertising ; The functions and power of

Narratology : introduction to the theory of narrative / Bal, Mieke, 1946-

information-processing approach: Sternberg's triarchic theory -- Gardner's theory of multiple intelligence

; Maslow's hierarchy of needs ; Interpersonal communication ; Buber's theory of interpersonal relationships

theory ; Cattell's factor analytical model of personality ; Gordon Allport's holistic theory ; Abraham