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13.

Integrated marketing communication

Bothma, Neels.

Format:

Books

Publication Date

2005

Excerpt:

relations, publicity and sponsorship -- Direct marketing -- E-communication.

Available: Copies:

14.

Writing for the media in southern Africa

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies

Available: Copies:

15.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

management as well as detailed discussions about consumer behavior, sport publicity and public relations

Available: Copies:

16.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

Available: Copies:

17.

The advertising handbook

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

Publicité.

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