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13. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
, story, and demonstration -- Humor -- Music -- Role of specific emotions -- Irritation -- Warmth -- Fear
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14. 
Cover image for Leading questions
by 
Peet, Malcolm.
Format: 
Books
Publication Date 
1992
Excerpt: 
and metrical verse. Stress-verse. Form 3: Sound effects. The music of poetry. A short glossary of
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