1. Intrapersonal communication -- 2. Perception of others -- 3. Social interaction and social

-- Situational selling : selling approaches depend on value perceptions of both buyer and seller -- Phase one

Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and

, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and

-- Demographic Diversity -- Mental Ability -- Personality Differences -- Learning, Perception, Attitudes, Values

information ; The problem of the hero -- From place to space. Place and space ; Spatial aspects and perception