literature review -- Conceptualisation -- Constructing arguments in research -- Sampling -- Quantitative data

: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

: probability and sampling -- Making statistical inferences -- Statistical models for forecasting and planning

distributions -- Sampling methods and the central limit theorem -- Estimation and confidence intervals -- One

-- Quantitative data-collection methods: indexes and scales -- Sampling in the quantitative paradigm -- The pilot

systems -- Audit sampling and other relevant testing methods -- Internal controls -- Substantive

-- Basic probability -- Probability distributions -- Introduction to sampling distributions -- Confidence

, Operationalization and Variables -- 14. Sampling -- 15. Survey Design -- 16. Collecting and Coding Quantitative Data

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word