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13.

Innovation & creativity

Ceserani, Jonne, 1954-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2040320&custom_att_2=simple_viewer

Format:

Books

Publication Date

1996 1995

Excerpt:

Management and Business Administration.

Available: Copies:

14.

Promotional strategy : Managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Màrqueting -- Direcció i administració

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15.

Organisation and administration for business.

Whitehead, Geoffrey.

Format:

Books

Publication Date

1991 1989

Excerpt:

Organisation and administration for business. Whitehead, Geoffrey.

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16.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Product Line Management -- organization & administration.

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