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13. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
: the basics -- Think like a publisher -- Tell your organization's story directly -- Know the goals and
Available: Copies:
14. 
Cover image for Critical ecologies : the Frankfurt School and contemporary environmental crises
Critical ecologies : the Frankfurt School and contemporary environmental crises
Critical ecologies : the Frankfurt School and contemporary environmental crises
by 
Biro, Andrew, 1969-
Format: 
Books
Publication Date 
2011
Excerpt: 
Critical Ecologies argues that sustainability and critical social theory have many similar goals
Available: Copies:
15. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
organizations -- Achievement of the organization's new goals and objectives -- Pitfalls to avoid when leading
Available: Copies:
16. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals
Available: Copies:
17. 
Cover image for Design integrations : research and collaboration
Design integrations : research and collaboration
by 
Poggenpohl, Sharon Helmer.
Format: 
Books
Publication Date 
2009
Excerpt: 
-between: how industrial design advances business and user design, technology, and business goals / Design
Available: Copies:
19. 
Cover image for 9 heads : a guide to drawing fashion
9 heads : a guide to drawing fashion
9 heads : a guide to drawing fashion
by 
Riegelman, Nancy.
Format: 
Books
Publication Date 
2006
Excerpt: 
Learning to draw -- Goals of fashion drawing -- 9 Heads approach -- Drawing skills -- Technical
Available: Copies:
20. 
Cover image for Financing your business : get a grip on finding the money
Financing your business : get a grip on finding the money
Financing your business : get a grip on finding the money
by 
Mohr, Angie.
Format: 
Books
Publication Date 
2005
Excerpt: 
? -- Getting your personal finances in order -- Setting your business goals -- Putting your money where your
Available: Copies:
21. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
customer value ; Conclusion -- 8 FusionBrand principles for brand communications Communication goals
Available: Copies:
22. 
Cover image for Organizational culture and leadership
Organizational culture and leadership
Organizational culture and leadership
by 
Schein, Edgar H.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
the principles of culture to achieve organizational goals. He also tackles the complex question of how
Available: Copies:
23. 
Cover image for Consumers
Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
, goals, and involvement -- Ch. 8. Perception : worlds of sensations -- Ch. 9. Experience, learning, and
Available: Copies:
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