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13. 
Cover image for The art of promotion : creating distinction through innovative production techniques
The art of promotion : creating distinction through innovative production techniques
The art of promotion : creating distinction through innovative production techniques
by 
Cyr, Lisa.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
The art of promotion : creating distinction through innovative production techniques / Cyr, Lisa.
Available: Copies:
14. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work
Available: Copies:
15. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
16. 
Cover image for Typography workbook : a real-world guide to using type in graphic design
Typography workbook : a real-world guide to using type in graphic design
Typography workbook : a real-world guide to using type in graphic design
by 
Samara, Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html
Format: 
Books
Publication Date 
2004
Excerpt: 
, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity
Available: Copies:
18. 
Cover image for IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)
Available: Copies:
19. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
20. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
Self-promotion online : marketing your creative services using web sites, e-mail, and digital
Available: Copies:
21. 
Cover image for Marketing : best practices
Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
22. 
Cover image for Brand spirit : how cause related marketing builds brands
Brand spirit : how cause related marketing builds brands
Brand spirit : how cause related marketing builds brands
by 
Pringle, Hamish.
Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm
Format: 
Books
Publication Date 
1999
Excerpt: 
Cause Related Marketing -- Differentiating CRM From 'Charity Promotions' -- Case History: Daddies
Available: Copies:
23. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Advertising communications & promotion management / Rossiter, John R.
Available: Copies:
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