Key success factors in building an independent fashion brand : a Cape Town perspective

Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industry

Strategic brand management : building, measuring, and managing brand equity

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

The hero and the outlaw : building extraordinary brands through the power of archetypes