1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

data analysis -- Validity and reliability -- Ethics in research -- Limitations, delimitations and

contemporary issues related to business ethics, systems, psychodynamics, engagement, performance excellence

original ideas and defining your research topic -- Honesty and research ethics : choosing the best methods

. Corporate branding, services, and business-to-business branding -- 11. Ethics and brands -- 12. Managing

of writing and ethics in scholarly inquiry"--

1. The entrepreneurial life -- 2. Integrity, ethics and social entrepreneurship -- 3. Starting a

-- The ethics and politics of social research -- Part two. The structuring of inquiry. Research design

contemporary issues related to business ethics, systems, psychodynamics, engagement, performance excellence

ethical dilemmas in creative research -- Ethics in arts-based research -- Ethics in mixed-methods research

. Considering ethical issues in data collection -- Ethics: the concept -- Stakeholders in research -- Ethical