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by 
Midgley, Michael
Format: 
Manuscript
Publication Date 
2016
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An explanatory, qualitative study to understand the behaviour of low-income household's [sic
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by 
Cogan, Tatum.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Building strong brands through Action Research : a case study of the Humphry Baby brand / Cogan
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by 
Arendse, Melody.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South
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by 
De Villiers, Simone.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
True food : an exploratory study of organic consumers in Cape Town / De Villiers, Simone.
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by 
Van Wyk, Shannon Roxanne.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Twitter as a tool for revolution : a study into how social movement organisations in South African
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by 
Shier, James.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The value of being authentic : a qualitative study of the effects of brand authenticity on
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by 
Harrison, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a
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