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13. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets
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15. 
Cover image for Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
software. Although the leaders in the book represent a wide-range of industries, they share a common vision
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17. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Service industries -- United States -- Management.
Available: Copies:
18. 
Cover image for Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
helped hundreds of companies - in all kinds of industries - establish the processes and politics that
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19. 
Cover image for I want to change the world
by 
Rashid, Karim, 1960-
Format: 
Books
Publication Date 
2001
Excerpt: 
Design industriel -- Amérique du Nord.
Available: Copies:
20. 
Cover image for The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution
by 
Norman, Donald A.
Format: 
Books
Publication Date 
1999 1998
Excerpt: 
High technology industries -- Marketing.
Available: Copies:
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