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14. 
Cover image for Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation
Available: Copies:
15. 
Cover image for The Yahoo! style guide : the ultimate sourcebook for writing, editing, and creating content for the digital world
by 
Barr, Chris.
Format: 
Books
Publication Date 
2010
Excerpt: 
Information organization.
Available: Copies:
by 
Robbins, Stephen P., 1943-
Format: 
Electronic Resources
Publication Date 
2009
Excerpt: 
Organisational behaviour : global and Southern African perspectives / Robbins, Stephen P., 1943-
Available: Copies:
18. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Industrial organization.
Available: Copies:
19. 
Cover image for The business of sustainable development in Africa : human rights, partnerships, alternative business models
by 
Hamann, Ralph.
Format: 
Books
Publication Date 
2008
Excerpt: 
Human Rights Africa (Organization)
Available: Copies:
20. 
Cover image for Understanding the theory and design of organizations
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2007
Excerpt: 
Understanding the theory and design of organizations / Daft, Richard L.
Available: Copies:
21. 
Cover image for Layout workbook : a real-world guide to building pages in graphic design
by 
Cullen, Kristin.
Format: 
Books
Publication Date 
2007 2005
Excerpt: 
Function of Design, Inspiration, The Design Process, Intuition, Structure and Organisation, The Interaction
Available: Copies:
22. 
Cover image for The fortune at the bottom of the pyramid
by 
Prahalad, C. K.
Format: 
Books
Publication Date 
2006
Excerpt: 
Non-governmental organizations -- Developing countries.
Available: Copies:
23. 
Cover image for Ideas are free : how the idea revolution is liberating people and transforming organizations
by 
Robinson, Alan G.
Format: 
Electronic Resources
Publication Date 
2006 2005
Excerpt: 
Ideas are free : how the idea revolution is liberating people and transforming organizations /
Available: Copies:
24. 
Cover image for The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
by 
Kelley, Tom, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
creativity throughout your organization / Kelley, Tom, 1955-
Available: Copies:
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