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13.

Management fundamentals : concepts, applications, and skill development

Lussier, Robert N.

Format:

Books

Publication Date

2017

Excerpt:

networking -- Leading -- Organizational behavior : power, politics, conflict, and stress -- Motivating for

Available: Copies:

14.

Foundations of marketing

Pride, William M., 1942- author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html

Format:

Books

Publication Date

2017

Excerpt:

-- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5

Available: Copies:

15.

Social psychology and human nature

Baumeister, Roy F., author.

Format:

Books

Publication Date

2017

Excerpt:

Human behavior.

Available: Copies:

16.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

Available: Copies:

17.

Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

Available: Copies:

18.

Organisational behaviour : a contemporary South African perspective

Werner, Amanda, editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242970&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Organisational behaviour : a contemporary South African perspective / Werner, Amanda, editor.

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19.

Management and organisational behaviour

Mullins, Laurie J.

Format:

Books

Publication Date

2016

Excerpt:

Management and organisational behaviour / Mullins, Laurie J.

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20.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation

Available: Copies:

21.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball, editor.

Available: Copies:

22.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

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23.

Consumer behaviour : global and Southern African perspectives

Schiffman, Leon G.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

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24.

Social psychology.

Baron, Robert A., author.

Format:

Books

Publication Date

2014

Excerpt:

relationships, and love -- Social influence : changing others' behavior -- Prosocial behavior : helping others

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