responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

-- Quality culture: changing hearts, minds, and attitudes -- Strategic management: planning and execution for

, engagement and ego -- Social measurement -- Social media advertising -- Mobile social media: conclusions12

Getting the message across -- Getting started : planning and writing business messages -- Business

suppliers -- Social, economic, political and developmental implications -- Making a start and planning the

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

: designing the future : The importance of planning ; Strategic planning basics ; Mission statements

children's social and moral development -- Supporting children's aesthetic and creative development.

business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution