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13. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive
Available: Copies:
14. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies
Available: Copies:
15. 
Cover image for Exploring strategy : text and cases
by 
Johnson, Gerry, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
16. 
Cover image for Management fundamentals : concepts, applications, and skill development
by 
Lussier, Robert N.
Format: 
Books
Publication Date 
2017
Excerpt: 
in a global environment -- Planning -- Creative problem solving and decision making -- Strategic and
Available: Copies:
17. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement
Available: Copies:
by 
Wit, Bob de, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
by 
Thompson, John L., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Strategic planning.
Available: Copies:
20. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
by 
De Beer, Andreas, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategic planning.
Available: Copies:
23. 
Cover image for Entrepreneurship and effective small business management
by 
Scarborough, Norman M., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Entrepreneurial Success -- Strategic Management and the Entrepreneur -- Launching a Venture: Entry Strategies
Available: Copies:
24. 
Cover image for Corporate finance : a South African perspective
by 
Besley, Scott.
Format: 
Books
Publication Date 
2015
Excerpt: 
) -- Part 7. Strategic planning and financing decisions. 17. Financial planning and control.
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