by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
advertising strategies -- Marketing and consumer behavior: the foundations of advertising -- Market
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
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