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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
1:OS-STUDENT
Available: Copies:
3. 
Cover image for Controversies in contemporary advertising
Controversies in contemporary advertising
Controversies in contemporary advertising
by 
Sheehan, Kim.
Format: 
Books
Publication Date 
2014
Excerpt: 
1:OS-STUDENT
Available: Copies:
4. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing campaigns. ; Critical thinking questions and exercises are provided to guide students in their own
Available: Copies:
5. 
Cover image for The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2014
Excerpt: 
1:OS-STUDENT
Available: Copies:
6. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
8. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
information students and working professionals can use. Drawing on their own personal experience as award
Available: Copies:
9. 
Cover image for Promo 2
Promo 2
Promo 2
by 
O'Guinn, Thomas.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
10. 
Cover image for Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
Contemporary advertising and integrated marketing communications
by 
Arens, William F.
Format: 
Books
Publication Date 
2013
Excerpt: 
1:OS-STUDENT
Available: Copies:
11. 
Cover image for The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
The annual 2011/12 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
12. 
Cover image for Design entrepreneurs 'agents of change'
Design entrepreneurs 'agents of change'
Design entrepreneurs 'agents of change'
by 
Lavender, Jonathan.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
1:OS-STUDENT
Available: Copies:
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