Thomson Learning,

stop advertising? -- 17. The effectiveness of funny ads : what a laugh! -- 18. Learning to use shorter

Ch. 1. Consumers rule -- Ch. 2. Perception -- Ch. 3. Learning and memory -- Ch. 4. Motivation and

Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

Thomson Learning,

marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

. Behavior and marketing strategy -- 8. Introduction to behavior -- 9. Conditioning and learning processes

strategies -- Ch. 6. Learning about consumers -- pt. 3. Consumers as interpreters -- Ch. 7. Consumer motives

Consumer Behavior -- 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and

Thomson Learning,