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13.

Cover image for The satisfied customer : winners and losers in the battle for buyer preference

The satisfied customer : winners and losers in the battle for buyer preference

The satisfied customer : winners and losers in the battle for buyer preference

by

Fornell, Claes.

Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007024932.html

Format:

Books

Publication Date

2007

Excerpt:

Consumers' preferences.

Available: Copies:

14.

Cover image for Customer intelligence : from data to dialogue

Customer intelligence : from data to dialogue

Customer intelligence : from data to dialogue

by

Kelly, Sean, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Consumers -- Research -- Data processing.

Available: Copies:

15.

Cover image for Lifestyle market segmentation

Lifestyle market segmentation

Lifestyle market segmentation

by

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

16.

Cover image for Cheap : the real cost of the global trend for bargains, discounts & customer choice

Cheap : the real cost of the global trend for bargains, discounts & customer choice

Cheap : the real cost of the global trend for bargains, discounts & customer choice

by

Bosshart, David.

Format:

Books

Publication Date

2006

Excerpt:

Consumers' preferences.

Available: Copies:

17.

Cover image for Consumer behavior : in fashion

Consumer behavior : in fashion

by

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior : in fashion / Solomon, Michael R.

Available: Copies:

18.

No logo brands, globalization, resistance

No logo brands, globalization, resistance

by

Klein, Naomi, 1970-

Format:

Video disc

Publication Date

2003

Excerpt:

Consumers' preferences.

Available: Copies:

19.

Cover image for Customer behaviour : consumer behaviour and beyond

Customer behaviour : consumer behaviour and beyond

Customer behaviour : consumer behaviour and beyond

by

Widing, Robert E.

Format:

Books

Publication Date

2003

Excerpt:

Customer behaviour : consumer behaviour and beyond / Widing, Robert E.

Available: Copies:

20.

Cover image for Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

Emotional branding : the new paradigm for connecting brands to people

by

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consumers' preferences.

Available: Copies:

21.

Cover image for The encyclopaedia of brands & branding in South Africa.

The encyclopaedia of brands & branding in South Africa.

The encyclopaedia of brands & branding in South Africa.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

1999

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

22.

Cover image for Customer behavior : consumer behavior & beyond

Customer behavior : consumer behavior & beyond

by

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.

Available: Copies:

23.

Cover image for From mind to market : reinventing the retail supply chain

From mind to market : reinventing the retail supply chain

From mind to market : reinventing the retail supply chain

by

Blackwell, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

Format:

Books

Publication Date

1997

Excerpt:

Consumers' preferences.

Available: Copies:

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Subject: Consumers' preferences.

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Author

Affinity Advertising and Publishing.

(4)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Blackwell, Roger D.

(1)

Bosshart, David.

(1)

Cahill, Dennis J.

(1)

(1)

Fornell, Claes.

(1)

(1)

(1)

(1)

(1)

Kall, Jacek VerfasserIn.

(1)

Kelly, Sean, 1960-

(1)

Klein, Naomi, 1970-

(1)

Klein, Naomi, 1970- No logo.

(1)

Learning Seed Company.

(1)

Makhanya, Nomfundo.

(1)

Media Education Foundation.

(1)

Mittal, Banwari.

(1)

Newman, Bruce I.

(1)

(1)

Rabolt, Nancy J.

(1)

Rogers, Martha, 1952-

(1)

Schmitt, Bernd.

(1)

Sheth, Jagdish N.

(1)

Solomon, Michael R.

(1)

Sunday times (Johannesburg, South Africa)

(1)

Van Zutphen, Glenn.

(1)

Widing, Robert E.

(1)

Format

(19)

(2)

(2)

Item Category 1

Material Type

Language

(23)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(6)

Brand name products -- South Africa.

(4)

Brand name products.

(4)

Consumers' preferences -- South Africa.

(4)

(4)

(4)

Trademarks -- South Africa.

(4)

(4)

Branding (Marketing)

(3)

Consumer satisfaction.

(3)

Consumers -- Attitudes.

(2)

Consumers -- Psychology.

(2)

Corporations -- South Africa.

(2)

(2)

Relationship marketing.

(2)

Advertising -- Brand name products.

(1)

Advertising -- Psychological aspects.

(1)

Advertising as Topic.

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Public opinion.

(1)

Choice Behavior.

(1)

Clothing and dress -- Marketing.

(1)

Consommateurs -- Préférences.

(1)

Consumer Participation.

(1)

Consumer protection.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

(1)

Documentary films.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Fashion merchandising.

(1)

(1)

Information storage and retrieval systems -- Marketing.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

Internet marketing.

(1)

(1)

(1)

(1)

Market segmentation.

(1)

Marktpsychologie.

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

Periodicals -- Internet marketing.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Public Relations.

(1)

(1)

(1)

Video recordings for the hearing impaired.

(1)

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