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13.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

link branding activities directly with bottom-line results, align the organization with common

Available: Copies:

14.

The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena

Bacon, Terry R.

Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003024328.html

Format:

Books

Publication Date

2004

Excerpt:

Organizational effectiveness.

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15.

The power of appreciative inquiry : a practical guide to positive change

Whitney, Diana Kaplin.

Format:

Books

Publication Date

2003

Excerpt:

Communication in organizations.

Available: Copies:

16.

Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

Customer Programs -- Ch. 9. Building an Internal Organization to Support Aftermarketing.

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