Public relations -- Management.

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

Public relations -- Management.

-- Issues management -- Risk management -- Crisis management -- Public relations and ethics -- What's next

-- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public

Public relations -- Management.

women's activism / C. Kay Weaver -- 6.Celebrity, gender and reputation management at the BBC / Jane

reputation management in Ancient Rome / Christian Schnee -- 10.The utilization of public relations to avoid

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

) : Foundations -- Part III (chapter 11-14) : Management Process -- Part IV (chapter 15-17) : The Practice.

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

assessment, this title is based on the premise that public relations (PR) is a management function, one