Search Results for Publicity.

13.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth

Available: Copies:

14.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues

Available: Copies:

15.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top

Available: Copies:

16.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

17.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

18.

Perfect PR

Maitland, Iain.

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

19.

Public relations in action

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

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