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13.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

functional and emotional parts to give students a complete understanding of how brands operate and the

Available: Copies:

14.

Contemporary strategy analysis

Grant, Robert M., 1948- author.

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

15.

Strategic integrated marketing communications

Percy, Larry, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

16.

Crafting and executing strategy the quest for competitive advantage : concepts

Thompson, Arthur A. 1940- VerfasserIn.

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/875895107.pdf

Format:

Books

Publication Date

2018

Excerpt:

1:OS-STUDENT

Available: Copies:

17.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

18.

Strategic management concepts : a competitive advantage approach

David, Fred R.

Format:

Regular print

Publication Date

2017

Excerpt:

1:OS-STUDENT

Available: Copies:

19.

Principles of strategic thinking : reading pack.

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

20.

The 4 disciplines of execution : achieving your wildly important goals

McChesney, Chris author.

Format:

Books

Publication Date

2016 2012

Excerpt:

1:OS-STUDENT

Available: Copies:

21.

Essentials of strategic management : the quest for competitive advantage

Gamble, John (John E.)

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

22.

Strategic Management : Concepts and Cases : a competitive advantage approach

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

that truly engages students in learning. It helps students better prepare for class, quizzes, and exams

Available: Copies:

23.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

24.

Strategic management : competitiveness & globalization. Concepts

Hitt, Michael A., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

1:OS-STUDENT

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