-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value

. Digital disruption is shaking most markets and challenging companies to find new sources of value and new

accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an

competition and what strategies they devise in order to build brand value and customer relationships in the

-- Purpose-driven leadership -- Value-based leadership -- Transformational leadership -- Servant leadership

business landscape and highlights what's needed to move toward another, higher-value digital business model

-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

management to establish competitive advantages and create value for stakeholders in the global marketplace

? -- The value proposition of product leaders: what is a `best product' anyway? -- Key learning points

cost, value and measurement -- 9 Service levels, synchronization of business processes and inventories

Thinking Challenge 9.3: Co-creating Value Through the Customer Interface -- Summary -- Case: Four Seasons

; Black's -- Adding value -- Molton Brown -- Packvertising -- innocent.