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13. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value
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14. 
Cover image for Strategic market management
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
. Digital disruption is shaking most markets and challenging companies to find new sources of value and new
Available: Copies:
15. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessibility by combining clarity of exposition, concentration on the fundamentals of value creation, and an
Available: Copies:
by 
Berndt, A
Format: 
Books
Publication Date 
2021
Excerpt: 
competition and what strategies they devise in order to build brand value and customer relationships in the
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17. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Purpose-driven leadership -- Value-based leadership -- Transformational leadership -- Servant leadership
Available: Copies:
18. 
Cover image for What's your digital business model? : six questions to help you build the next-generation enterprise
by 
Weill, Peter, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
business landscape and highlights what's needed to move toward another, higher-value digital business model
Available: Copies:
19. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public
Available: Copies:
20. 
Cover image for Strategic management : Competitiveness & globalization Concepts
by 
Hitt, Michael A.
Format: 
Books
Publication Date 
2017
Excerpt: 
management to establish competitive advantages and create value for stakeholders in the global marketplace
Available: Copies:
21. 
Cover image for Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
? -- The value proposition of product leaders: what is a `best product' anyway? -- Key learning points
Available: Copies:
22. 
Cover image for Supply chain strategies : demand driven and customer focused
by 
Hines, Tony.
Format: 
Books
Publication Date 
2013
Excerpt: 
cost, value and measurement -- 9 Service levels, synchronization of business processes and inventories
Available: Copies:
23. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Thinking Challenge 9.3: Co-creating Value Through the Customer Interface -- Summary -- Case: Four Seasons
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24. 
Cover image for Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Black's -- Adding value -- Molton Brown -- Packvertising -- innocent.
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