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1.

Cover image for Reputation management : the key to successful public relations and corporate communication

Reputation management : the key to successful public relations and corporate communication

by

Doorley, John.

Format:

Books

Publication Date

2011 2010 2007

Excerpt:

Reputation management : the key to successful public relations and corporate communication /

Available: Copies:

2.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

3.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

4.

Cover image for Managing change : a strategic approach to organisational dynamics

Managing change : a strategic approach to organisational dynamics

by

Burnes, Bernard, 1953-

Format:

Books

Publication Date

2009

Excerpt:

Organizational change -- Management.

Available: Copies:

5.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Strategisches Management.

Available: Copies:

6.

Cover image for Strategy bites back : it is a lot more, and less, than you ever imagined--

Strategy bites back : it is a lot more, and less, than you ever imagined--

by

Mintzberg, Henry.

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Strategisches Management.

Available: Copies:

7.

Cover image for Corporate reputation and competitiveness

Corporate reputation and competitiveness

by

Davies, Gary, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Management.

Available: Copies:

8.

Cover image for Good to great : why some companies make the leap-- and others don't

Good to great : why some companies make the leap-- and others don't

by

Collins, James C. (James Charles), 1958-

Format:

Books

Publication Date

2001

Excerpt:

Technological innovations -- Management.

Available: Copies:

9.

Cover image for Corporate strategy : resources and the scope of the firm

Corporate strategy : resources and the scope of the firm

by

Collis, David J.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html

Format:

Books

Publication Date

1997

Excerpt:

Strategisches Management.

Available: Copies:

10.

Cover image for Competitive marketing : a strategic approach

Competitive marketing : a strategic approach

by

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

1995

Excerpt:

Strategisches Management.

Available: Copies:

11.

Cover image for Business strategy and planning : text and cases

Business strategy and planning : text and cases

Business strategy and planning : text and cases

by

Morden, Tony, 1946-

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006890664&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht004958552.PDF

Format:

Books

Publication Date

1993

Excerpt:

Strategisches Management.

Available: Copies:

12.

Cover image for Thinking strategically : the competitive edge in business, politics, and everyday life

Thinking strategically : the competitive edge in business, politics, and everyday life

by

Dixit, Avinash K.

Inhaltsverzeichnis Thinking strategically

Format:

Books

Publication Date

1991

Excerpt:

Strategisches Management.

Available: Copies:

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Strickland, A. J. (Alonzo J.)

(3)

Thompson, Arthur A., 1940-

(3)

David, Fred R. Concepts of strategic management.

(2)

Kapferer, Jean-Noël.

(2)

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(1)

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Kapferer, Jean-Noël. Strategic brand management.

(1)

Keller, Kevin Lane, 1956-

(1)

Lampel, Joseph.

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(1)

Montgomery, Cynthia A., 1952-

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Morden, Tony, 1946-

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Nalebuff, Barry, 1958-

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Pearce, John A.

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Robinson, Richard B. (Richard Braden), 1947-

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