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13.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumers have with product brands / Makhafola, Kelebogile.

Available: Copies:

14.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

15.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

16.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

Available: Copies:

17.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

18.

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

by

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

19.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research.

Available: Copies:

20.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

21.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

22.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

23.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

24.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

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Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

Independent Institute of Education. Vega School

(6)

(5)

Belk, Russell W.

(3)

Blackwell, Roger D.

(2)

(2)

Engel, James F.

(2)

Independent Institute of Education. Vega School.

(2)

Miniard, Paul W.

(2)

Raaij, W. Fred van.

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Ahluwalia, Rohini, 1966-

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Antonides, Gerrit, 1951-

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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British Broadcasting Corporation.

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(1)

Burger, Wouter.

(1)

Burgess, Steven M.

(1)

CAM Foundation.

(1)

Close, Angeline, editor.

(1)

Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

Crabtree, Amy-Sue

(1)

Crockett, David, éditeur intellectuel.

(1)

(1)

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(1)

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(1)

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(1)

De Kock, Kaitlin.

(1)

Digue, Sarah-Ann.

(1)

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(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dupree, James V.

(1)

Evans, Martin (Martin J.)

(1)

Fischer, Eileen, 1959- author.

(1)

Fitchett, James, editor of compilation.

(1)

Forbay, Rosland

(1)

(1)

(1)

(1)

Friedman, Jessica.

(1)

(1)

Gumede, Nozipho.

(1)

(1)

(1)

Hill, Nigel, 1952-

(1)

Houston, Michael J.

(1)

Huffman, Cynthia.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Marketing.

(1)

Kelly, Sean, 1960-

(1)

Kennard, Catherine.

(1)

Khumalo, Philani.

(1)

(1)

Kodisang, Lebogang.

(1)

Kozinets, Robert V., 1964- author.

(1)

Krishna, Aradhna.

(1)

Lazzarus, David.

(1)

Liebenberg, Gia.

(1)

Lindström, Martin, 1970-

(1)

(1)

Loken, Barbara.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Makhafola, Kelebogile.

(1)

Market Research Society.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

McKenzie, Sarah Enid.

(1)

McMillan, James H.

(1)

Mick, David Glen.

(1)

Millward Brown (Firm)

(1)

Minnaar, Ninette.

(1)

(1)

Mokoena, Kamogelo.

(1)

Mokoena, Lotang.

(1)

Motloutsi, Tshianeo.

(1)

Moutinho, Luiz.

(1)

Mpendukana, Sibonile.

(1)

(1)

Mujeer, A. Qasim.

(1)

Munyuki, Karabo.

(1)

Naidoo, Marisha.

(1)

Netemeyer, Richard G., 1956-

(1)

Ngobeni, Lesego.

(1)

Oosthuizen, Chrisli.

(1)

Orton, Lesley John

(1)

Paredes, Maria Dulce.

(1)

Parment, Anders, 1972-

(1)

Pasiya, Malwande.

(1)

(1)

Performance Research Associates.

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

Ramiah, Nershini.

(1)

(1)

Reekie, W. Duncan.

(1)

(1)

Roriston, Delia.

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G., author.

(1)

Schweidel, David A., 1981-

(1)

Seybold, Patricia B.

(1)

Shargey, Hayley Jade.

(1)

Sherry, John F.

(1)

Sponder, Marshall.

(1)

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

(1)

Taylor, Kimberley

(1)

Thompson, Craig J., éditeur intellectuel.

(1)

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(1)

Versfeld, R. Andrew.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Publication Date

Subject

Consumer behavior.

(43)

Marketing research.

(30)

Motivation research (Marketing)

(23)

Consumers -- Research.

(19)

Consumers -- Research -- South Africa.

(8)

(8)

(7)

Marketing research -- South Africa.

(7)

Branding (Marketing)

(5)

Consumers' preferences.

(4)

Communication in marketing.

(3)

Consumer behavior -- Research.

(3)

Consumers -- South Africa.

(3)

Internet marketing.

(3)

Verbraucherverhalten.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa.

(2)

Consumer behaviour.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Customer relations.

(2)

Marketing -- South Africa.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

Public Relations.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

(2)

(2)

Women consumers.

(2)

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising as Topic.

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Bernays, Edward L., 1891-1995.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Research.

(1)

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand name products.

(1)

Brand sensory marketing -- Research

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Choice Behavior.

(1)

Consommateurs -- Préférences.

(1)

(1)

Consumentengedrag.

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Congresses.

(1)

Consumer behavior -- Europe.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behaviour

(1)

Consumer profiling.

(1)

Consumer protection -- South Africa.

(1)

Consumer research.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumer satisfaction.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Psychology.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers, Black -- South Africa.

(1)

Consumers, Black.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Europe.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- Social aspects -- Congresses.

(1)

Cosmetics industry -- South Africa.

(1)

Culture -- Economic aspects.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Customer services.

(1)

Database marketing.

(1)

Dichter, Ernest, 1907-1991.

(1)

(1)

Education -- Research.

(1)

Electronic commerce -- Psychological aspects.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

Freud, Sigmund, 1856-1939.

(1)

Generation Y -- Economic conditions.

(1)

Generation Y -- Employment.

(1)

Gestion par objectifs.

(1)

Green marketing.

(1)

(1)

Internet marketing -- Social aspects.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Konsumentenverhalten.

(1)

(1)

(1)

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- Social aspects.

(1)

Marketing research -- Europe.

(1)

Marketing research -- Methodology.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Marketing research -- United States.

(1)

Marktpsychologie.

(1)

Motivation, Études de (Marketing)

(1)

(1)

Motivational research (Marketing)

(1)

(1)

Neuromarketing -- South Africa.

(1)

New products -- Psychological aspects.

(1)

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Prévision économique.

(1)

Public relations & advertising.

(1)

Public relations -- History -- 20th century.

(1)

Qualitative research -- Methodology.

(1)

Qualitative research.

(1)

Risk-taking (Psychology)

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Senses and sensation.

(1)

(1)

(1)

Students as consumers -- South Africa.

(1)

Target marketing.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young adult consumers.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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