We first : how brands and consumers use social media to build a better world

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Beloved brands : playbook for how to build a brand your consumers will love

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

True food : an exploratory study of organic consumers in Cape Town

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement