Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting

The persistent power of human rights : from commitment to compliance / Risse, Thomas, 1955- editor

: Shareholders and Corporate Governance -- Types of Shareholders and Agency Theory -- Corporate Governance

-promotion -- Testimonials : harnessing the power of praise -- Capitalizing on peer recognition -- Taking the chill out of

-- Corporate Advertising -- Objectives of Corporate Advertising -- Types of Corporate Advertising -- Advantages

power and influence -- Centres of power in organizations -- Organizational politics -- Delegation

Corporate Report -- Newsletter -- Purpose of Newsletter -- Types of Newsletter -- Newsletter Writing

Ethnographic Futures / Jacquie L'Etang -- 14.Corporate Public Relations as a Professional Culture: Between

public relations: The unseen power / Scott M. Cutlip and Brent Baker -- Ethics: Grounding the promotional

Responsibility in Government -- The Lack of a Strong Tradition of Contract and the Weakness of Corporate Law

-- Commercialization -- Competitive balance -- Conflict -- Context -- Control -- Corporate social responsibility (CSR