Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

The art of branding : a cross-country comparative study of two contemporary art galleries

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Intangible made tangible

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

A grounded theory approach to applying change management principles to the rebranding process

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Celebrity endorsements : celebrities steal the limelight

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Lending a helping hand : how alcohol can make a difference

A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Subcultural style and microblogging

Advertising through the extreme

Wear your brand : a study on co-branding and brand associations in the fashion industry

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauai

Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to it

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

An analysis of the strategy behind the fringe

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Patriotic advertising : illusion or reality?

Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industry

Perceptions of female beauty in advertising and the influence of society

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Singletrack : brand love in the SA mountain bike scene

Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStv

The impact of dual income relationships on the perception of men's image

Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBD

Exploring the role of nostalgic brand communication in the Afrikaner market

Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Town

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

Product placement in the era of digital technologies

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

The lonely generation

Fashion factory : manufactoring desire

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

What is social entrepreneurship and how does it impact on traditional civil society organizations and their access to funding

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Policy in practice : an action-reflection study investigating the implementation of the educational policy 'participative management' at a rural school located in KwaZulu Natal

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Handmade branding : exploring how the nature of creating craft products informs the branding of craft business

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Design entrepreneurs 'agents of change'

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

From shady past to shiny future : exploring design thinking and sustainablilty

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Crouch, touch, to not engage : the scrum between advertisers and PVR

No press is bad press : exploring the effect of controversial advertising on brand image

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Exploring of the use of design thinking by Cape Town based organisations

"Kardashian Khaos!" personal branding : turning people into brands

Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.

Red Bull's "Superman Seat Grab" over the South African energy drink market

E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term success

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

Social media and brand wareness

The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africa

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Barbie : from a friend to a friend

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

The interior designer in the Morden world

Hitler : a lasting influence on contemporary graphic design

Is reality TV challenging and shifting our perceptions and understanding of reality?

A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durban

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

Comparison of narrative advertising and mere product placing

An explorative study of the narrative theme of advertising in private banking

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Contemporary body modification driven by fashion and victorian corsetry

The effect of technology on poster design

The culmination of hip-hop : sub-culture to global brand

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

Consumer space : how brands have benefited from the shopping mall

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

The discourse of African Renaissance in contemporary advertising

Forms of post-modern design

Art and design theory of research

Comparative between forms modern & postmodern

Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africa

Forms of postmodern design : anti-design, vernacular, new wave typography

Comparison between house music and graphic design

2.1 forms of postmodern design

The connection between the hip hop sound production and graphic design

Emotional branding : love it or hate it

An entire culmination of the years work contained in one document, including the final extended essay

The role media plays in portraying South African youth and influencing the public on youth

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

Art & design theory and research anthology

How Nike did it : Nike sparking innovations through empathic design : a case study

Massclusivity & co-branding in the retail fashion industry

How does challenger brand thinking enhance strategic sport sponsorship

The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personality

Should the Vega brand be trusted?

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

This paper addresses the health of brand Zimbabwe by assessing the colonial heritage of the country, and how this ploticla forve has affected national identity, reputation and leadership structures

Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?

How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity

The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands online

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

Art & design theory and research anthology

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

Youth, religion & online media

Brand spaces : the logo of experience

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Rules, what rules? : in modern graphic design there are number of rules in terms of style, layout and typography : postmodernism brought about a reaction against modernism dismissing all its rules and boundaries, also comparing a modernist brand to a post modern brand

Product placement in TV shows : insights into the effectiveness of product placement

The non-designer's design book : design and typographic principles for the visual novice

An overview from the 1900s onward of the development of women's daywear and the re-introduction of vintage styling into contemporary fashion

Rastafari : its influence on fashion trends from 1960 to 2000 and its continual influence on contemporary fashion

The avant-garde silhouette and the artistic influence on fashion

A brief historical and technical overview of pearls with a discussion on it's symbolism and customary usage

A brief history of the development, production and distribution of silk and its subsequent link to royalty

A brief overview of the development of bonnets and its continued usage in contemporary children's wear